Who we are.
And why we do what we do.
Our History.
Our Roots
Breeding cattle has been a part of our operation since our start. A big change that we underwent was the shift from Murray Grey to Red Angus cattle in 2009. This was a new beginning for us, as we shifted our focus onto this new venture. We saw the potential in the breed to grow and service a market within the Australian cattle industry. They are a great example of how commercial viability can be so strongly supported by stud producers.
At the time we were finding it was increasingly becoming more difficult to sell Murray Grey animals, regardless of their bloodlines or the quality, so with the market shifting we decided to do so too. Despite having a history and many friendships within the breed, producing stud stock cattle is a business for us and we need to be producing a product that the market demands.
Red Angus
Initially when starting our Red Angus stud we purchased a female out of the Sydney Royal All Breeds Sale from RRA Red Angus and two females privately from BST Tullatoola. These were animals that we chose because of their structural soundness, their type, and the overall potential we saw in them. With these females setting the path for us, we complimented them with bloodlines from other herds including Trevone Park and Maverick Red Angus. With our foundations set in good, strong female lines, we continue to grow and improve.
Black Angus
More recently we have began looking into breeding black Angus alongside the red herd we have. We haven’t taken a big leap into it yet, as we believe there is a lot to learn and we wanted to be confident in the way we were going to be adding another breed to our enterprise.
In 2019 our first two black Angus calves were born, and we have started travelling to inspect sires and cow families throughout North America. We aim to use our Canadian Red Angus donors as a way of introducing some black Angus to our program, and likewise we will look at dual registering some of our herd here in Australia.
Moving Forward
We are extremely proud to be able to align ourselves with some of the best operations around the globe to bring our vision to life. With regular trips across Australia and around the world to source genetics and network with other operations, we can say comfortably that we are able to bring you some of the best genetics available.
Our Family.
With three generations now involved with Goondoola Livestock, it is absolutely a family affair. We work closely together to help make sure that we are able to keep doing what we love, in the best way possible.
Sue & Paul
Nicole & Michael, Emily & Jack
Hannah & Pete
Our Goals.
What We Work For
01.
Our Youth
We are dedicated to supporting both the current youth, and the next generation of cattle breeders as they grow in this industry. We offer a 5% Youth Discount on any animals and genetics purchased from us by a youth member. Mention helping them prep animals/work for you?
02.
Our Data
Data and performance recording is an area that will only grow to help our clients make the best purchasing decisions for their operations. Recently we have started to tick another box, making sure we are performance recording for all traits, ensuring you can see the results?
03.
Our Clients
We are in the position that we are because of the ongoing support of our clients. We aim to work closely with breeders across the country to help ensure that we meet the needs of those investing in our genetics. To back this up, we guarantee the animals we sell. (link to blog about ‘our guarantee?)
04.
Our Genetics
It is what we are able to put back into the industry that is a mark of how strongly we value quality genetics. We offer some of the best animals that we breed, and are excited to offer flushes and semen sales from some truly special animals. We are proud of the animals we sell, and we are excited to share them with you.
